Web Survey Bibliography
Title Split-questionnaire designs: A new tool in survey design and panel management
Author Vriens, M., Wedel, M., Sandor, Z.
Source Marketing Research, 13, 2, pp. 14-19
Year 2001
Database ProQuest
Access date 17.05.2004
Abstract Designing surveys in marketing research involves 3 often conflicting goals: cost-efficiency, getting the right information, and speed. Split-questionnaire designs are a strong and viable way for dealing with these survey design issues. Although researchers do tend to split questionnaires in an ad hoc manner, the tool of split-questionnaire design is relatively unknown in marketing research and presents powerful opportunities for survey design, especially Web-enabled surveys or panels. Split-questionnaire designs are designs for splitting a long questionnaire into one core component and a number of sub-components.
Access/Direct link ProQuest (full text)
Year of publication2001
Bibliographic typeJournal article
Web survey bibliography - 2001 (57)
- Computer-assisted Self-interviewing over the Web: Criteria for Evaluating Survey Software with Reference...; 2001; Flatley, J.
- Creating a Web research guide: Collaboration between liaisons, faculty and students; 2001; Sugarman, T. S., Demetracopoulos, C.
- Questionnaire Pretesting Methods: Do Different Techniques and Different Organizations Produce Similar...; 2001; Rothgeb, J. M., Willis, G. B., Forsyth, B. H.
- Practical methods for sampling rare and mobile populations; 2001; Kalton, G.
- Recommended Standard Final Outcome Categories and Standard Definitions of Response Rate for Social Surveys...; 2001; Lynn, P., Beerten, R., Laiho, J., Martin, J.
- Visual Analog Scales: Do they have a role in the measurement of preferences for health states?; 2001; Torrance, G. W., Feeny, D., Furlong, W.
- Trends in household survey nonresponse: A longitudinal and international comparison; 2001; de Leeuw, E. D., de Heer, W.
- The construction of attitudes; 2001; Schwarz, N., Bohnerd, G.
- Subscale distance and item clustering effects in self-administered surveys: A new metric; 2001; Bradlow, E. T., Fitzsimons, G. J.
- On the use of college students in social science research: Insights from a second‐order meta&#...; 2001; Peterson, R. A.
- Introduction to behavioral research on the internet; 2001; Birnbaum, M. H.
- Experiments on column width spacing in the University of Michigan Student Life Survey; 2001; Boyd, C. J., McCabe, S. E., Couper, M. P., Crawford, S. D.
- Building an alternative response process model for business surveys; 2001; Willimack, D. K., Nichols, E. M.
- Ethische Dimensionen der Online-Forschung; 2001; Dzeyk, W.
- Panel Bias from Attrition and Conditioning: A Case Study of the Knowledge Networks Panel; 2001; Clinton, J. D.
- Web experiment on colour harmony principles applied to computer user interface design; 2001; Laugwitz, B.
- Knowledge acquisition, navigation and eye movements from text and hypertext; 2001; Naumann, A., Waniek, J., Krems, J. F.
- Score Reliability in Web or Internet-Based Surveys: Unnumbered Graphic Rating Scales versus Likert-Type...; 2001; Cook, C., Heath, F., Thompson, R. L., Thompson, B.
- On-line student feedback: A pilot study ; 2001; Galbraith, L. B., Gee, P., Jennings, F., Riley, R.
- Comparing Two Survey Research Approaches: E-Mail and Web-Based Technology versus Traditional Mail ; 2001; Howes, C. M., Mailloux, M. R.
- Literature Review of Web and E-mail Surveys, Chapter III; 2001; Schonlau, M., Fricker, R. D., Elliot, M. N.
- Over the Net. Taking advantage of the Internet in radio measurement; 2001; Cohen, E., O'Hare, B., Jones, L.
- Platform-dependent biases in Online Research: Do Mac users really think different?; 2001; Buchanan, T., Reips, U.-D.
- Documentation for 2001 Winter Internet Survey; 2001; Alvarez, M. R., Sherman, R.
- Using touch screen audio-CASI to obtain data on sensitive topics; 2001; Cooley, P. C., Rogers, S. M., Al-Tayyib, A. A., Ganapathi, L. F., Willis, G. B., Turner, C. F.
- When money doesn't talk; 2001; Funk, S., McCallum-Keeler, G.
- Reaching IT professionals: online vs. telephone interviewing; 2001; Van Houten, B.
- A comparison of Internet and mail survey methodologies; 2001; Medlin, B., Whitten, D.
- Qualitatively Speaking: Online focus groups are no substitute for the real thing; 2001; Greenbaum, T.
- Designing a questionnaire that dives beneath the surface; 2001; Humphreys, G., McNeish, J.
- Online focus group FAQs; 2001; Zinchiak, M.
- Telephone Survey Methodology; 2001; Groves, R. M., Biemer, P. P., Lyberg, L. E., Massey, J. T., Nicholls II, W. L., Waksberg, J.
- In the flesh or online? Exploring qualitative research methodologies; 2001; Seymour, W. S.
- Comparing Random Digit Dial Surveys With Web Surveys: The Case Of Health Care Consumers In California...; 2001; Berry, S., Zapert, K., Payne, S., Payne, L., Sanstad, K., Marcus, S., Spranca, M., Kan, H., Turner,...
- Analysis of Internet Users' Level of Online Privacy Concerns; 2001; O'Neil, D.
- Financial Incentives, Personal Information and Drop-Out in Online Studies; 2001; Frick, A., Bachtiger, M. T., Reips, U.-D.
- Survey Nonresponse; 2001; Groves, R. M., Dillman, D. A., Eltinge, J. L.
- Web survey errors; 2001; Lozar Manfreda, K.
- Testing an Internet Response Option for the American Community Survey; 2001; Griffin, D. H., Fischer, D. P., Morgan, M. T.
- Successful online qualitative market research; 2001; Bradford, D. P.
- From telephone to the Web; 2001; Stone, B.
- Best practices for online survey research; 2001; Dimetrosky, S., Khawaja, S., Degens, P.
- Scandinavia Leading Europe's Broadband Revolution; 2001; Anonymous
- Human factors in business-to-business research over the internet; 2001; Culkin, N., Brown, Js., Fletcher, J.
- Going Global: Issues in Applying Internet; 2001; Bauman, S., Jobity, N., Wilson, D., Atak, H., Deis, M., Airey, J.
- Experimental comparison of Web, electronic and mail survey technologies in operations management; 2001; Klassen, R. D., Jacobs, J.
- An Assessment of the Generalizability of Internet Surveys; 2001; Best, S. J., Krueger, B. S., Hubbard, C., Smith, A. J.
- Web survey design and administration; 2001; Couper, M. P., Traugott, M. W., Lamias, M. J.
- The record of internet-based opinion polls in predicting the results of 72 races in the November 2000...; 2001; Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W., Terhanian, G.
- Using Internet polling to forecast the 2000 elections; 2001; Terhanian, G., Taylor, H., Bremer, J., Overmeyer, C., Siegel, J. W.